Senior Executive – Sales & Marketing Operations

Senior Executive – Sales & Marketing Operations (Special Beverages)

Company: Ceylon Cold Stores PLC (Elephant House)

Location: Colombo, Sri Lanka

Ceylon Cold Stores PLC (CCS), the manufacturer of the iconic Elephant House beverages and ice creams, is a premier consumer food company in Sri Lanka and a subsidiary of John Keells Holdings PLC.

We are seeking a results-driven Senior Executive – Sales & Marketing Operations to join our Special Beverages category. In this role, you will play a pivotal part in planning and implementing strategies to ensure market demands are met “on time and in full,” while driving sales performance and brand growth.

Key Responsibilities

Operational Planning & Performance

• KPI Management: Develop and maintain comprehensive reports on KPI performance to support sales incentive planning.

• Category Volume Planning: Monitor material plans and manufacturing facility updates to assist the Category Manager in volume forecasting.

• Supply Chain Coordination: Engage actively with production and supply chain planning teams to ensure seamless product availability.

Marketing & Sales Execution

• Budget Optimization: Effectively utilize the Advertising & Promotion (A&P) budget to maximize sales volume and expand market share.

• Digital Strategy: Plan, execute, and monitor digital marketing activities to enhance brand visibility.

• Competitive Strategy: Monitor market activities closely and provide strategic support to the sales team to mitigate competitor threats.

Candidate Profile

Experience & Education:

• Academic Background: A Degree in Marketing or equivalent professional qualification (e.g., CIM or MBA).

• Industry Experience: 3–4 years of experience in FMCG Brand Management.

• Strategic Acumen: Experience in evaluating consumer and market research to formulate brand strategies is a significant advantage.

Skills & Competencies:

• Market Knowledge: A sound understanding of Sales, Distribution processes, and evolving consumer behaviors within the FMCG sector.

• Business Intelligence: Strong business acumen with the ability to interpret competitive marketing and selling trends.

• Analytical & Innovative: A sharp analytical mindset with a focus on innovative problem-solving.

• Soft Skills: Excellent communication, negotiation, and decision-making skills, combined with high attention to detail.

How to Apply

If you are confident that you meet the above requirements and are ready to contribute to the success of an iconic Sri Lankan brand, we invite you to join our team.

Please submit your CV, including the names of two non-related referees, via the Elephant House Careers site by clicking on the advert.

Ceylon Cold Stores PLC is an Equal Opportunity Employer.

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