Senior Executive – Marketing & Brand Management

Senior Executive – Marketing & Brand Management – Royal Institute Campus

Location: Nugegoda, Sri Lanka

Company: Royal Institute Campus

Average Salary: LKR 100,000 – LKR 150,000

Royal Institute Campus is searching for a high-impact Senior Executive to spearhead our marketing and brand evolution. We need a strategic thinker who understands the nuances of the modern higher education landscape and can translate institutional prestige into compelling, lead-generating narratives. This role is built for a creative orchestrator who can manage multi-channel campaigns while ensuring our brand identity remains consistent and authoritative across all touchpoints.

Core Responsibilities:

• Develop and execute integrated marketing strategies to drive student recruitment and enhance institutional visibility.

• Oversee the conceptualization and production of high-quality brand assets, including digital content, prospectuses, and physical collateral.

• Orchestrate social media presence and performance marketing efforts to maximize engagement and conversion among target demographics.

• Manage high-profile campus events and educational fairs to strengthen community presence and stakeholder relationships.

• Analyze market trends and competitor activity to refine brand positioning and identify untapped growth opportunities.

Professional Profile:

• Extensive experience in marketing or brand management, ideally within the education or services sector.

• Proven ability to manage creative agencies and internal design teams effectively.

• Exceptional command of English with a flair for persuasive copywriting.

• Strong analytical skills and proficiency in digital marketing tools.