Junior Executive Coaching (Sales)

Junior Executive Coaching (Sales)

Company Name: Keells Food Products PLC

Location: Colombo, Sri Lanka

Average Salary: LKR 100,000 – 160,000 per month (Estimated based on Sri Lankan FMCG market data for Junior Executive roles)

Company Description

Keells Food Products PLC, a subsidiary of John Keells Holdings PLC, has been Sri Lanka’s market leader in processed meat products for over three decades. Operating with world-class standards, we hold ISO certifications in Quality Management, Food Safety, and Occupational Health & Safety. Our iconic brands, “Elephant House” and “Keells Krest,” are staples in households across the island, representing our commitment to quality and innovation.

The Role

We are looking for a dynamic Junior Executive Coaching (Sales) to elevate the performance of our frontline sales teams. You will be responsible for bridging skill gaps through real-time field coaching, ensuring our sales representatives are equipped to maintain our market leadership and deliver exceptional results.

Key Responsibilities

Field Coaching & Talent Development

• In-Field Observation: Conduct regular field visits to observe live sales calls, providing structured, real-time coaching to Customer Sales Representatives (CSRs) and Direct Sales Representatives (DSRs).

• Targeted Training: Identify individual skill gaps and deliver on-the-job training (OJT) aligned with established sales standards and KPIs.

• Performance Tracking: Monitor and analyze pre- and post-coaching performance to measure behavioral changes and the overall impact of coaching interventions.

Data Management & Insights

• Reporting & Dashboards: Prepare comprehensive learning impact reports and performance dashboards using Excel and Power BI.

• Market Intelligence: Capture and share critical market and competitor insights gathered during field interactions.

• Record Keeping: Maintain meticulous training and learning records to support organizational reporting and stakeholder updates.

Strategic Collaboration

• Stakeholder Alignment: Work closely with Sales Managers to align coaching priorities and drive execution improvements.

• Program Support: Assist in the planning, coordination, and execution of broader sales training programs, workshops, and learning initiatives.

Candidate Profile

Education & Experience:

• Academic Background: A Degree in Marketing Management, HRM, Business Management, Training & Development, or a related discipline.

• Industry Experience: 2–5 years of experience in field sales or sales coaching within the FMCG sector or a similar fast-paced environment.

• Technical Advantage: Prior exposure to sales training delivery or L&D administration is highly desirable.

Skills & Competencies:

• Digital Literacy: High level of digital proficiency with hands-on exposure to Power BI dashboards and the Microsoft Office suite.

• Interpersonal Strength: Exceptional communication and coaching skills, with the ability to influence and motivate frontline teams.

• Operational Readiness: Must possess a valid riding license and the ability to work independently in a field-based setting.

• Mindset: Self-driven, well-organized, and passionate about people development.

How to Apply

If you are ready to drive sales excellence at Sri Lanka’s leading food company, we want to hear from you. Please submit your CV, including the names of two non-related referees, via the Keells Food Products Careers site.

Keells Food Products PLC is an Equal Opportunity Employer.

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