Online Merchandiser – Retail – Fashion Digital

Online Merchandiser | Retail | Fashion Digital

• Job Location: Dubai, United Arab Emirates

• Company Name: Al-Futtaim Private Company LLC

• Average Salary: AED 4,000 – AED 8,000 per month (Based on UAE market data for mid-level e-commerce merchandising roles)

Overview of the Role

Situated within Al-Futtaim’s Fashion Division, this role reports to the Head of E-commerce. You will be responsible for the end-to-end digital trading performance of a diverse portfolio of fashion brands. Managing their dedicated Shopify platforms, you will oversee brands ranging from value-led family fashion to premium labels, applying tailored trading logic and promotional strategies for each unique business profile.

What You Will Do

Catalogue Management & Online Merchandising

• Product Setup: Own the end-to-end setup on Shopify, ensuring total accuracy in data, imagery, pricing, and categorization.

• On-Site Merchandising: Manage category structures and search logic to ensure the right products surface for the right customers.

• Inventory Control: Execute regular audits to validate presentation standards and monitor stock levels, coordinating with merchandising teams for replenishment.

Promotions & Digital Content

• Campaign Execution: Publish all digital collateral (banners, landing pages, storytelling) and execute promotional mechanics like GWP or seasonal events.

• Performance Reporting: Analyze the effectiveness of campaigns post-execution to provide insights for future planning.

• Asset Management: Brief creative teams on necessary collateral, ensuring all content is high-quality and published on schedule.

Trading & Analytics

• Data Analysis: Use Google Analytics (GA4) and BI dashboards to identify performance trends, conversion gaps, and growth opportunities.

• Strategic Support: Monitor KPIs, escalate performance anomalies with data-led solutions, and support markdown planning.

Brand Collaboration

• Stakeholder Alignment: Partner with brand teams to ensure digital activity aligns with seasonal priorities and brand guidelines.

• Communication: Present weekly and monthly performance narratives to non-commercial audiences and build strong ties with buying and marketing counterparts.

What Equips You for This Role

Experience & Qualifications

• Background: 2 to 4 years of hands-on e-commerce merchandising experience, specifically within fashion or lifestyle retail.

• Technical Skills: Advanced proficiency in Excel and proven operational experience with Shopify (or similar enterprise platforms).

• Analytics: Working knowledge of GA4, including funnel analysis and conversion tracking.

• Portfolio Management: Experience managing multiple brands or digital channels simultaneously.

Skills & Competencies

• Commercial Acumen: Ability to translate trading data into actionable commercial plans.

• Communication: Confident in presenting complex data to senior stakeholders and brand teams.

• Detail-Oriented: Exceptional accuracy in managing content and data under tight deadlines.

• Adaptability: Comfortable managing competing priorities across multiple brand environments and shifting market scopes.

About Al-Futtaim Retail

For over 30 years, Al-Futtaim Retail has been a leader in the industry across the Middle East, Africa, and Asia. Our prestigious portfolio includes partnerships with global giants like IKEA, Marks & Spencer, and the Inditex Group. We continue to expand with new launches such as Watsons and B&Q, driven by a diverse workforce of over 100 nationalities.

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