Senior Executive – Digital Marketing

Senior Executive – Digital Marketing

• Job Location: Colombo, Sri Lanka

• Company Name: John Keells CG Auto (Pvt) Ltd

Job Responsibilities

• Content Development: Design and develop engaging, creative content across various digital platforms, including social media channels, WhatsApp communications, corporate websites, and targeted email marketing campaigns.

• Social Media Management: Oversee official social media accounts, actively engage with followers and online communities, and analyze performance metrics to continuously improve audience engagement.

• Campaign Analytics: Monitor and evaluate digital campaign performance using advanced web and social analytics tools to assess overall effectiveness, calculate ROI, and inform future marketing strategies.

• Cross-Functional Collaboration: Partner closely with internal departments and cross-functional teams to ensure cohesive brand messaging, consistent tone, and unified branding across all digital touchpoints.

Person Specifications (Requirements)

• Education: A Bachelor’s Degree in Marketing or Business Management, or a Postgraduate Diploma in Marketing from CIM (UK), or the successful completion of at least 2 parts of the CIM qualification.

• Experience: A minimum of 2 years of progressive experience in a marketing role, with a proven track record of planning and executing successful promotional campaigns on social media.

• Communication Skills: Strong interpersonal and professional communication skills. Trilingual fluency (English, Sinhala, and Tamil) will be considered a distinct advantage.

• Execution & Decision Making: Proven ability to make sound operational decisions and efficiently execute campaign initiatives within planned timelines.

• Core Attributes: A strong natural flair for creativity, visual aesthetics, and digital innovation.

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