Dispensing Optician (Marketing Focused)

Dispensing Optician (Marketing Focused)

Company: Vision Care Optical Services (Pvt) Ltd

Location: Colombo, Sri Lanka

Vision Care is Sri Lanka’s leading eye care solutions provider. We are looking for a young, talented, and motivated individual who can work independently to drive our brand presence and marketing initiatives within the optical industry.

The Role

While the title is Dispensing Optician, this specific role is heavily focused on the marketing and strategic development of our optical services. You will be responsible for translating market dynamics into actionable plans, managing supplier relationships for branding, and executing promotional activities to drive market penetration and customer engagement.

Key Responsibilities

Strategic Marketing & Planning

• Strategy Formulation: Develop and execute comprehensive marketing plans and strategies to enhance brand visibility.

• Market Analysis: Monitor and analyze market trends and competitor activity to identify shifting dynamics and opportunities.

• Events & Promotions: Plan and execute marketing-related events and promotional activities aimed at product development and market expansion.

Brand & Communication Management

• Content Creation: Develop communication materials with the appropriate tone and media mix for a variety of customer segments.

• Internal Communication: Manage and drive internal communication strategies to ensure organizational alignment.

• Digital & Store Branding: Coordinate with suppliers to implement digital marketing programs, store branding, and high-impact marketing materials.

Business Development

• Supplier Coordination: Evaluate and manage external suppliers to ensure the high-quality implementation of all branding assets.

• Market Penetration: Carry out targeted promotional activities to attract new customers and grow our market share.

Candidate Profile

Qualifications & Experience:

• Experience: Minimum of 3 years of experience in a similar role (Marketing, Brand Management, or Optical Retail).

• Education: Partly qualified in CIM, SLIM, or an MBA, or a relevant Diploma from a recognized institute.

• Age: Below 30 years.

Skills & Competencies:

• Independence: Proven ability to work autonomously and manage projects from conception to completion.

• Communication: Exceptional interpersonal and writing skills for diverse audiences.

• Negotiation: Strong ability to coordinate and negotiate with suppliers and external vendors.

• Creativity: A flair for developing engaging marketing content and store branding concepts.

Remuneration & Growth

The selected candidate can look forward to an attractive remuneration package along with excellent opportunities for career growth and personal development within Sri Lanka’s premier optical chain.

How to Apply

If you feel you are the right candidate for this journey, please upload your resume—including a recent photograph—via the link below.

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